As the end of 2020 is in sight, it’ll be nice to have a fresh start. The start of 2021 is going to be a start of the positive things to come – or so we hope!
Starting a new year brings a sense of starting again and a fresh mind with new ideas. This year the event season has been well and truly lost, but there’s a chance as the world begins to shift back to normality, the event industry will be up and running.
With almost a year out of the exhibition hall, there’s many things to consider for next years events. Safety, style, and ways to promote your stand space are just to name a few. Continue to read our blog for ways to be prepared for the 2021 year of events.
We believe for now and the near future COVID-19 is here to stay, but so far, we’ve learnt to live with it and adapt to new rules. The same will apply when it comes to adjusting your exhibition. When planning, the first consideration is how will the stand space be COVID safe.
Firstly, social distancing will be enforced, minimising the number of people who will come into contact. It’s then necessary to look at how sanitary your area is, such as providing anti-bacterial hand gel, anti-bacterial wipes, and the all-important masks.
Your aim is to create a stand for attendees and visitors to feel safe and secure.
2019 was the focus of eco-friendly stand, and we still completely support the eco stands and accessories, but why not look to really brighten up your stand.
Light up boxes are a modern way to bring a burst of light and custom graphics to your stand space. The internal LED lights illuminate and shine through the printed fabric panel to bring your stand a fresh and appealing finish.
Connect several LED Light Boxes together or use as a stand alone feature to highlight your business products and services.
Rejuvenate Your Current Displays
The current displays have been hidden away and stored for quite a while now, so what’s better than hitting the new year with new graphics?
Use the time without the events to work on your new graphic design. You’ve no reason to rush, take the time needed to create and implement your new branding.
The best thing about replacing graphics is the cost. By creating new graphics, all that’s required is the panels, so the frame can be used time and time again.
Start Your Advertising
With Instagram, Facebook and LinkedIn at our fingertips, it’s easy to get started on your advertising. All platforms will reach out to followers, whilst making new connections along the way.
Use your socials to let others know which event you’ll be attending, when and where they can find you. Include what you’ll have on your stand and why they should stop by.
For your regular customers, we suggest the personal approach. Send a personal invitation via email with an exclusive offer as an incentive.